The most important goal of a life insurance agent is obviously to generate sufficient sales commissions to cover both business and personal expenses and still have enough left over to make a profit.However, in order to achieve this goal, there are two very important objectives an agent must accomplish to create a bottom line profit. In order to profit long-term, every agent must concentrate on two major objectives:1. Acquire as many customers as possible2. Keep as many of those customers as possibleUnfortunately, most agents concentrate on the end result of their goal – usually the amount of income they desire to earn. However, income goals do not inspire the activities necessary to achieve the goal.Income goals are part of required planning, but acquiring and keeping customers will lead the way to earning the income desired. Furthermore, a detailed plan of activities will assure Pure African mango that the required number of new customers and the retention of existing customers yield the income goal.For instance, if a monthly income of $8,000 is the goal, and current renewal income from existing customers is $2,000, then the agent needs to earn $6,000 from new customer sales. If the average commission per customer sale is $1,200, in order to achieve the monthly income goal, the agent needs to sell 5 new customer sales every month.Once the goal is broken down into attainable objectives, the agent can then design the required daily or weekly activities to acquire 5 new customers every month. These activities can be the number of post cards or letters mailed to prospects, or the number of insurance sales leads purchased, or the number of cold call contacts are made, etc. The “number” is determined by the agent’s average results obtained when implementing the sales activities.