MARKETING AND PUBLIC RELATIONSIf you are asked to distinguish between Marketing and Public Relations, you all think you know the difference between marketing and public relations. But if you are asked the precise difference, you will be speechless or you would have very few things to say and make the distinction clearer. This is because these two terms have been used too often synonymously. And its not really baseless for the reason that in most of the organizations these two departments are clubbed together, or you can say they work alike. But no one can deny the fact that these two activities are interconnected. Maintaining good relations with the public is a very crucial part of marketing.The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, deliver hiprolean ing, and exchanging offerings that have value for customers, clients, partners, and society at large”. Thus, it can be said that marketing is a mixture of all the activities that help to enhance the sale of products, that comprises a combination of one or more things among direct marketing, advertising, branding, public relations and other promotional activities which ultimately increases the sale and demand of the product or service.On contrary, Public relations (PR), is managing the flow of information between the company and the people, thus, maintaining favorable relations between the two. Through public relations (preferably direct), the company can keep a tab on the pulse of the market or you can say trend of the market and know the public opinion of its products or the response of people about the consumption of the product.