A leading media agency, states that businesses can dramatically improve their web traffic using print media advertising. While this may seem surprising to some many industry leaders are not surprised by this at all. Recent studies on the subject point to this undisputed fact.A recent study commissioned by Google has thrown up the following facts about the relevance of print advertising.? About 47% people respond to print ads and then logged on to the internet to browse through the site advertised. ? An impressive 72% of people who responded to print ad actually made the purchase. Not surprising since the response rate of print has always been extremely high. ? 50% of respondents admitted that their confidence in a product advertised on the Internet greatly increased when they also saw it advertised in print.? 26% of readers cu EasyAzon t out a coupon featured in the ad.? 64% of people admitted that they paid more attention to print ads than those that appeared online. As a marketing agent these findings are not surprising and are easily explained. Print products have a mass reach and are deeply woven into the collective conscious of the readers. There is no action on the part of the consumer because the interest is peaked by the arrival of the print product. People are visual creatures and our DNA dictates why we respond to print advertising better than on-line. Print gives us an emotional response that on-line cannot and we more easily trust what we see in print. It is precisely because of this trust that a product that is advertised in the print media will then influence a consumer to look for the business on-line or connect with them via their on-line ads.