If you are like me, sitting in front of your computer and then thinking: What should I write about? Or which theme should I start with if I wish to draw attention of mass? Most probably I’ll scan my limited account of knowledge and research and decide upon the hot topics running in minds of people. 2G Spectrum, country’s development, various murder cases, country’s development, corruption, country’s development, politics and country’s development are some of the common issues about which I get to read a lot. Also one more issue which I think has noteworthy effect on all the above issues I mention ? Media. Debates I’ve heard till now mainly questioned on media’s role in country’s development and increasing power of media that has sometimes caused impediment for some person nouns. If people reading this have become infuriated because I am wandering ov fibretrim er the issues and not mentioning the topic; I would request them to have patience.The reason I am wandering over and over is that I am searching for the line of attack that will actually work. Let us think and calculate the number of articles, interviews, views, and response (a broad inclusion) that media gets. If we read newspaper, we get to read from some great people about each and every convoluted matter and same is with the electronic media. This draws me to a conclusion that there is still a large mass that has faith in this technique of reaching and affecting mass. If I am writing this, I too live with this faith. I’ve read some revolutionary articles and seen some questioning interviews. No doubt of being them remarkable, but I am still not satisfied with the effects that they could have over the society or the change they could have brought.